Every industry has barrier that needs to be crossed. If you are intrested in selling real estate you need to get a real estate liscense. If you are opening a tanning salon, the barrier is a little different.

Know what these barriers are, is the difference between your business failing or being highly successful.

This barrier has been called many things

John Cow recently made a blog post about internet businesses and the barriers needed to have a sucessful website. The most important part of his post is where he talks about the size and color of the font. If no one can read your website, they aren’t going to buy anything from you either.

Seth Godin calls this barrier “The  Dip“. The Dip is can be deeper and wider depending on what industry niche you are targeting. For example if you are planning to enter the search engine industry, Google is going to be difficult to beat. The dip is going to require time, talent and a boat load of money.

No matter what you call this hurdle, researching it and your competition can help you be #1 quicker and easier. It can also help you decide if you should even enter the niche